Pick and Mix
by Alex Keays

Pick and Mix explores the tension between mass production and customization; it considers the role of chance in the creative process. The pages of Pick and Mix have been hand-shuffled: coloured pages and illustrations have been inserted at random so that each booklet is unique and modular pages allows for new text pairings to be created which were unforeseen by the designer.

Alex Keays is a graphic designer living in Edmonton, Alberta. She holds a Bachelor of Design from the University of Alberta and recently received an MA in Design Critical Practice from Goldsmiths, University of London.